Mobile marketing is the next evolution of online advertising. The mobile phone is a very personal device that most people carry with them 24 hours a day. Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile.
It affords advertisers an opportunity to present very targeted and time-sensitive information that is of interest to the user. That is a key advantage. With customer permission, advertisers can collect valuable demographic and behavioral information to hone the marketing message.
As online advertising continues to gain its share of marketing dollars, advertisers will continue to push the boundaries of online marketing.
Mobile phone users are being offered the chance to send text messages for free in return for viewing ads on their phones.
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