Outdoor advertising news racks provide a neat and attractive receptacle to house publisher's transaction boxes. Our news-rack regulations affect both noncommercial and commercial speech. Because noncommercial speech, such as political speech, receives greater protection under the First Amendment than commercial speech, publishers often argue that city regulations should be treated as restricting noncommercial speech. The units are designed in a modular format which can swell from four boxes to as many as fourteen. Advertisers benefit from the prominent locations of their displays, situated on the side of the rack or on detach free standing kiosk. The approximate percentage of a target audience's population which will be potentially exposed to an advertising message at least once during a specified period of time. The cities want to eliminate privately owned news racks and replace them with city-owned racks for economic reasons. The city determined that it wanted to replace privately owned news racks in the city airport with city-owned news racks. We provide efficiencies to media plans by lowering cost per thousand impressions.
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